Kickstarter.com is "a funding platform for artists, designers, filmmakers, musicians, journalists, inventors, explorers..." A key aspect of Kickstarter and similar funding platforms is "All or Nothing funding."
On Kickstarter, a project must reach its funding goal before time runs out or no money changes hands. Why? It protects everyone involved. Creators aren’t expected to develop their project without necessary funds, and it allows anyone to test concepts without risk.
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